We Think DesignFirst

Our print marketing team will help you design and print your CBD labels, packaging, and flyers to get your business on a path to success.

Experience Does Matter

Navigating the ins and outs of packaging design for cannabis related products including hemp and CBD can be difficult to say the least. Legal requirements aside, competition in the canna industry is booming. Whether you’re an established farm expanding product lines or a new farm or edibles company breaking into the market, we can help you create more than just a standard packaging solution for your product — we can help you shape a brand that speaks to your audience.

As leaders in retail packaging design and production, that’s exactly what we do.

We will connect the dots between design strategy, customer experience, and effectiveness. We’re more than just a packaging design company, we have an expert team with over 18 years experience in professional branding, design strategy, manufacturer sourcing, web development backed by marketing for a complete and comprehensive solution.

Common CBD Labeling Mistakes

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Rectangular Labels
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Vertical Labels
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Round Labels
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Hologram Labels
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Cannabis Packaging Tips

Even though Cannabis products and CBD-based products generally derive from the same plant, they are truly different products. For this reason, they must also be marketed differently. CBD packaging should reflect the various applications and uses it is associated with. Also, CBD is often marketed to different buyer personas; thus, the packaging, logo, and branding should all be directed to the specific target audience.

The following are some CBD packaging trends that we’ve observed, which can help you market your product in a more directed and accurate way.

Fresh Clean Look

Many successful CBD products are packaged in ways that are clean, fresh, and happy-looking. White, pastels, and brighter colors and hues are very popular. They often symbolize a “fresh start” (like springtime), which is what many consumers are looking to achieve in their CBD products — a turnaround, or a new beginning. Darker colors like black and brown might work for some audiences, but in our opinion, they don’t really capture the optimistic and hopeful feelings connected with the CBD movement.

Tip: Think deeply about which group you are marketing to. In the CBD industry, a majority of customers often fit a very specific profile, that often includes health-oriented goals, and clean living. Incorporate this into your messaging, packaging, and branding.

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Focus On Life

One trend that we’ve noticed is that many CBD packages often highlight, in somewhat subtle ways, a very deep and profound idea: life. CBD has deep roots in connection with healing, particularly with regard to cancer, epilepsy, and other major medical conditions.

A great way to highlight the fundamental idea of life in your CBD packaging is to include images of that are deeply rooted in our subconscious as pointing to life, such as:

  • Vegetation
  • Fruits
  • Sunlight
  • Water
  • People
  • Flowers
  • Budding plants

We’ve even seen images of tropical forests and rainbows that achieve a similar effect. Focusing on these types of themes and motifs can enhance your marketing strategies by tapping into our primal recognition of life and sources of life.

Color Choices

Green still dominates most CBD packaging trends. Perhaps even more than THC products, which can often be associated with other colors, such as purple for indica and red for sativa, and lighter green for hybrid strains. At this point in the game, many consumers are already tuned to associate the color green with the health aspects of cannabis.

Teals and lighter blues are also a nice, soft color to present your product in. As mentioned above, darker colors like black and brown might work, but they can be a risky choice for CBD products.

Aesthetically Scientific

CBD still has a strong medical lean/component to it. Its history is steeped in medical applications, and many people are repeat buyers because it supported by solid research and development. One avenue for powerful CBD marketing is to emphasize the scientific, medical, and even technological advances that go into CBD products. This should be celebrated, as it is one of the ways that the stigma associated with cannabis will be eradicated.

For instance, many CBD brands incorporate “science-y” themes into their packaging, such as chemical symbols, cell structures, hexagons (very popular for invoking a chemistry feel), and other familiar symbols.

Of course, you don’t want your product to look too clinical; avoid hospital-looking fonts and plain packaging consisting of only black and white images. Be sure to fuse attractive art with your science, to ensure that your products are memorable and that your brand shines above the competition.

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Word Choices

Paint a picture with your word choices. Some words can contain an entire story within them, such as the word “redemption”. You want to include similarly powerful words on your packaging, and if you’re still coming up with a logo or catchphrase, include it in there. Some nice words to include in Cannabis packaging, branding, logos, and messaging include:

  • Pure
  • Clean
  • Nature
  • Bio
  • Life or Living
  • Innovation
  • Miracle
  • Health
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