CBD still has a strong medical lean/component to it. Its history is steeped in medical applications, and many people are repeat buyers because it supported by solid research and development. One avenue for powerful CBD marketing is to emphasize the scientific, medical, and even technological advances that go into CBD products. This should be celebrated, as it is one of the ways that the stigma associated with cannabis will be eradicated.
For instance, many CBD brands incorporate “science-y” themes into their packaging, such as chemical symbols, cell structures, hexagons (very popular for invoking a chemistry feel), and other familiar symbols.
Of course, you don’t want your product to look too clinical; avoid hospital-looking fonts and plain packaging consisting of only black and white images. Be sure to fuse attractive art with your science, to ensure that your products are memorable and that your brand shines above the competition.
Paint a picture with your word choices. Some words can contain an entire story within them, such as the word “redemption”. You want to include similarly powerful words on your packaging, and if you’re still coming up with a logo or catchphrase, include it in there. Some nice words to include in Cannabis packaging, branding, logos, and messaging include:
- Life or Living